The difference between WALKN Store Media Network and current retail media networks are:
A) Privacy
B) Works for the 80% of Stores not involved due to expertise, time and HR costs
C) Works for the 20% of Stores currently involved
D) Cost to advertise
The impressive growth highlights the appeal and effectiveness in capturing customer attention and driving results for marketers. Retail media connects brands to customers when they are in a shopping mindset. Measure of spend can be attributed to sales. WALKN connects 80% of Stores to this growth strategy who cannot afford or have the expertise.
The five biggest retail media networks in the US in 2023 by ad revenues are Amazon, Walmart, Instacart, eBay, and Etsy.
Retail media networks, where marketers advertise directly with retailers like Amazon, Walmart, Target, and many more, are increasing in popularity because of their proximity to the point of sale, growing inventory, and access to first-party data.
Amazon is the biggest retail media network in the US, accounting for 75% of retail media ad revenue share, according to Insider Intelligence’s forecast.
Retail media was a key driver of growth in the U.S., with revenue up 16.3% year over year, reaching $43.7 billion in 2023, according to IAB. The IAB report notes that “key e-commerce players are all expanding their retail media platforms to enable future growth.”
According to GroupM, the advertising revenue is projected to surpass TV advertising revenue in 2025. What are the types of retail media ads?
Retail media networks may include websites, mobile apps, streaming services, email channels, stores, or partner assets like social networks and digital billboards.
Display ads dominate retail media, but there are many other types of retail media ads within the networks.
· On-site ads including display and search ads are served within a retailer’s platform, like on websites;
· Off-site ads leverage are served through retail media partnerships;
· In-store ads are within brick-and-mortar stores.
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